// designed it while I built it
Helping pet parents see the value in our Wellness Club product with an AI-powered cost of care report
View Details
// we let the data pick the winner, and it picked +18%
Launching an Elite tier to address value skepticism and increase conversion by 18%.
// I learned veterinary financial reporting (on purpose)
veterinary financial reporting (on purpose)
Designing a platform for veterinary clinics to build and manage wellness plans aligned with their standards of care.
// I built the service that became the foundation for PumpkinNow™
Pet insurance doesn't work the way it should. I designed and piloted a system to fix that.
// I made a much-hated claim form make sense
Submitting a claim was a hassle. Customers were frustrated, and CX was overwhelmed. I redesigned the feature to improve usability and support automation of routine claims.
.avif)
